Technology mourns yesterday and still today for the loss of a man who revolutionized the world. It’s a strange positive grieving process. People only have positive thoughts and feelings to share about Steve, and the tributes made to his life are very creative and inspiring to see. Through his career, he has motivated and inspired people (especially his competitors) to be creative and ground-breaking.
I’ve been surfing the internet this morning and his presence is incredibly felt. I go to the Apple website and see a classic picture of thinking-Steve and the words “Steve Jobs 1955-2011″. If you click on his picture, you are taken to a short and sweet, but emotionally-packed, message about Steve. I go to Google’s homepage and they also left a link below the search bar saying “”Steve Jobs 1955-2011″. His passing is widely noted. Seeing these messages in these search engines or internet sites we visit so frequently makes me feel like the Internet, this non-being, is grieving as well. I find it comforting to grieve with these non-beings. And were I to need human interaction, I can simply scroll down my Facebook feed and easily find a post that echos my sentiments to the T.
Then I read my news at the Daily Beast with quotes from some of our major tech players. It was a bit amusing to me that people made comments that were so packed with marketing in the subtext. It could be construed as insensitive for me to make these assumptions, but here are the messages I received. Think Facebook hit an innovation ceiling? Well, Mark Zuckerberg assures you: “Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world.” The marketing message? “Stick by Facebook. I’ve been mentored by the greatest and I know I have it in me to continue bringing innovation to Facebook.” Are you worried that Apple will never be the same? Steve Wozniak confirms: “We’ve lost something we won’t get back.” The marketing message? “There will not be another Steve Jobs. He cannot be replaced. So manage your expectations. ” And for the grand finale, our President Barack Obama says that Jobs “exemplified the spirit of American ingenuity.” The marketing message? Steve Jobs is an American! God Bless America!
